SLJM - Volume 14 No. 3, July

SLJM - Volume 14 No. 3, July – September, 2009

A Technically Perfect Journal with a Varied Set of Research Articles

SLJM, Vol. 14, Issue 3, the latest in the SLJM series, is a technically advanced journal embodying a set of topically varied research articles relating to strategic management, business strategy, information technology, strategic human resource management, and organizational and individual behavior.

Being very recently researched articles, they would stand in good stead, especially for those seeking new knowledge, and interpretations. ‘Ten Lessons from the Military to Markets’ explores new grounds to link war-strategy with market strategy. The article highlights the prudence of handling market forces to suit the prevailing ground situation, an approach that cuts across the more conventional marketing principles. The issue also carries an article captioned ‘A Blue Ocean Branding Strategy: The Case of Mlesna’, a case study narrating the sojourn of ‘Mlesna’ specialty tea, up to the point how it created a distinctive position, which led to a world-renowned brand name in the ‘Ceylon Tea’ commodity market in the local and international arena. This case study will be very handy for the students of marketing and entrepreneurial management, as well as for businessmen aspiring to do businesses differently.

This issue of the SLJM which could be now be purchased from the PIM office, carries the following articles.