It is with a deep sense of sadness that we record the passing away of Prof. Uditha Liyange, Professor of Management and a Former Director of the Postgraduate Institute of Management (PIM).
Prof. Liyanage was a sought-after marketing scholar, a strategic management thinker, an exceptional academic, a thought-provoking teacher and a visionary leader. He rendered yeoman service in multiple ways over twenty years in raising the PIM flag higher. His exemplary character and competence were much evident in the manner he contributed to the socio-economic upliftment as a great human being.
Prof. Liyanage had over 15 years of experience in industry, having held senior marketing management positions in three leading companies in Sri Lanka. He, thereafter, joined the academia and read for the doctoral program at the PIM, of the University of Sri Jayewardenepura, Sri Lanka, where he has been the senior faculty member for Marketing over the past 20 years. He was the Director of PIM and the Chairman of the Institute’s Board of Management. He has been on the Boards of Directors of a number of leading companies. He has many articles on Branding and Strategic Marketing in leading journals, both here and abroad, and addressed numerous local and international conferences.
Prof. Liyanage has been recognized as a leading authority and thought leader in the field of Marketing in Sri Lanka, over the past ten years, in particular. He was appointed first Sri Lankan Honorary Fellow of the Sri Lanka Institute of Marketing. Also, he was appointed first Sri Lankan Honorary Fellow of the Asia Marketing Federation. Amongst the many accolades he received, “Recognition Award for the Outstanding Marketer” by the Chartered Institute of Marketing (CIM) Sri Lanka Region in 2002 stands tall. He was appointed as an Adjunct Professor of Management of University of Canberra, Australia in 2009.
Prof. Liyanage was born on August 25, 1954, studied at Royal College, Colombo. At the age of 61, he leaves his beloved spouse Sriyani and only daughter Chathuri.
May he attain supreme nibbana.
Dr. Ajantha Dharmasiri